Pharmaceutical Industry’s Spending On Drug Promotion Grew By Average Of 10.6% Annually Over Past Decade, Study Finds
August 24th, 2007 by 
Barry - Admin BioPharmArena
Total spending on advertising by the pharmaceutical industry has increased by an average of 10.6% annually since 1996, when a rule change allowed drug companies to advertise directly to consumers, according to a study published on Wednesday in the New England Journal of Medicine, Reuters/Newark Star-Ledger reports.
For the study, Julie Donohue of the University of Pittsburgh Graduate School of Public Health and colleagues analyzed industry data from three market-research firms that track drug industry advertising spending. According to the study, researchers “also obtained information from researchers and staff members at the FDA and other government agencies.”
The study found that overall spending on drug advertising increased from $11.4 billion in 1996 to $29.9 billion in 2005. Direct-to-consumer advertisements, which account for 14% of total advertising spending by the industry, increased by 330% from 1996 to 2005, the study found.
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